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Case Study

Twitter: The Power of Simplicity

How a two-week SMS side project became the world's digital town square.

Twitter case study
2 Weeks
To Build MVP
500M+
Daily Active Users
$40B+
Peak Valuation

The Birth of Twitter

In 2006, podcasting company Odeo was struggling. Apple had just entered their market with iTunes podcasting, and the company needed a new direction. During a brainstorming session, Jack Dorsey proposed a simple idea: a service where people could share short status updates via SMS.

The concept was inspired by how instant messaging status updates worked - but for a broader audience. "What are you doing?" would be the central question.

The team decided to build a prototype as a side project. They gave themselves just two weeks to see if the idea had merit.

Mobile The MVP: Status Updates via SMS

Twitter's first version was incredibly simple - almost absurdly so by today's standards. Here's what it included:

The Original Twitter MVP Features:

  • Check Send a text message to 40404 with your status
  • Check Maximum 140 characters (SMS limit was 160, leaving room for username)
  • Check Your status would be sent to all your followers via SMS
  • Check A simple web page showing the timeline of updates
  • Check Follow/unfollow functionality
  • Check That's it. No images, no videos, no hashtags, no @mentions

Message The First Tweet Ever

"just setting up my twttr"
— Jack Dorsey, March 21, 2006, 12:50 PM

Start Your MVP Journey Today

Like Twitter, start with extreme simplicity. Your MVP doesn't need to be complex - it needs to solve one problem exceptionally well.