In 2007-2008, Daniel Ek and Martin Lorentzon launched Spotify as a desktop-only music streaming app with one audacious promise: instant access to a huge library of music, with no downloads. Through invite-only beta, phased country-by-country rollout, and a freemium model, Spotify validated that users would embrace legal streaming and built a platform now serving over 500 million users.
Ready to Build Your Consumer SaaS MVP?
Apply Spotify's playbook: nail one core capability, launch in phases, leverage freemium, and let data guide your evolution.